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The Importance of Social Media Strategy

14 May 2016 | No Comments | Kara Ladd
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By: Kara Ladd

Over the past ten years the entire digital marketing landscape has transformed. Social media engagement with your consumers through social platforms such as Facebook, Twitter, and Snapchat has become a vital asset to increase exposure, leads, and sales. Social applications allow users to connect with brands quickly and freely, which also means that brands must curate content at a rapid pace to stay top of mind. However, a company must not diminish quality just because they are creating frequent content. A company must find a healthy balance of quality and quantity. As a result, social media teams must adapt and embrace new digital strategies to help create a seamless flow of brand communication, both B2B and B2C.

New job positions, departments, and technology have also come to fruition and continue to evolve in the ever-changing digital world. Last Look is an app that will stay relevant amidst all of the technological innovation. The app implements a very simple method of valuable image and editorial approvals that can benefit numerous business sectors, especially social media. It is formatted as a constant exchange of marketing collateral and communication, which helps brands stay up to date and on schedule in the fast-paced social media marketing industry. It can be a challenge to delegate and manage social media tasks, but Last Look easily organizes projects and duties generating a steady method from brainstorm and ideation to execution. Last Look was created to support and reinforce the idea that social media is at the heart of digital strategy today.