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The Travelers Guide to Last Look

26 June 2016 | No Comments | Kara Ladd
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By: Kara Ladd

Wanderlust (noun, wan-der-lust, ˈwän-dər-ˌləst): a strong desire to travel (Merriam Webster). Wanderlust is a term coined by the millennial generation caused by a shift in mindset from products to experiences. An increase of interest in travel is evident as the majority of students and young professionals today would rather collect experiences rather than products. The trend is apparent in other demographics in society, but not as prevalent. This interest in travel and culture has coincidentally peaked in parallel with social media-perhaps a consequence of individuals being exposed to other cultures, places, and opportunities online. Whether traveling across the globe or across town, people are consistently taking photos and sharing them with their peers through social media. However, it is likely that a bulk of photos taken will be kept private and archived for personal reflection.

Last Look is a platform where travelers can upload, comment and edit photos for their own private use. The app can be used to categorize and share photos with fellow travelers to stay in touch or keep on file prior to posting on social media at a later date. It is apparent that there are a variety of different methods to share photos digitally: email, Facebook, google drive, a shared photo album on an iPhone, and more. However, email is time consuming, Facebook has privacy implications, you can’t comment on singular photos on google drive, and you must have an Apple device to ‘share’ an album via an iPhone. Alas, Last Look creates a simple, protected, effective way to communicate with peers while traveling and sharing photos. Last Look gives groups of travelers the chance to connect, share and reminisce. 

Following are a handful of tips to organize travel photos with your friends, family and fellow travelers. 

1. Projects can be organized by travel destination, fellow travelers or date/time.

2. If traveling in a group, you can have one central project where all photos are archived.

3. Specific “projects” can be shared with people you meet while traveling.

4. Once the photos have been liked or “approved” by your fellow travelers you can post to social media.

5. Stay in touch with newfound friends you meet abroad by commenting and liking the photos shared with them at a later date.


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Did You Know Last Look Can Help Create Your Lookbook?

17 May 2016 | No Comments | Kara Ladd
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Behind the scenes Magaschoni Fall 2016 lookbook

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Benjamin Eidem for Michael Kors Spring/Summer 2016 (via The Fashion Spot)

By: Kara Ladd

A designer’s lookbook is a set of styled photographs displaying a fashion designer’s new collection. Not only is a lookbook important for a brand’s marketing success, but it is an outlet of creative inspiration for the designer. They have full authority to relay to the buyers how they personally picture how their clothes should be styled and portrayed to the public. Creating a lookbook is often very stressful as it is sent out to the most renowned editors, buyers, bloggers, and influencers in the industry. The constant design process and stress to produce collections at a rapid pace also adds to the anxiety of creating an aesthetically pleasing lookbook.

Brands are gearing away from physical lookbooks, due to a rise in sustainable and digital innovation. Programs and applications such as Adobe are utilized frequently, but there isn’t a seamless platform of collaboration and communication that is timely. What if you are shooting your lookbook in France, but your marketing team is in New York? Yes, you can easily email the photos after the shoot, but then there is the hassle of a communicating via a lengthy email chain.  Hypothetically, if you were to take your lookbook photos on your iPhone utilizing Last Look, you can edit and approve the photos during the shoot! Obviously, there is a lot more thought that goes into it, however, the point is Last Look can help weed out the inefficiencies when creating a lookbook. All team sectors (design, photography, social, marketing etc) can easily weigh in on what photos they believe look the best. Spring/Summer 2017 collections are right around the corner, maybe it’s time you give Last Look a try!


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5 Questions

5 Questions for Director and Photographer, Daniela Federici

03 September 2014 | No Comments | LASTLOOK Team
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For our 5 Questions series, we ask creative professionals five questions about the nature of creation and collaboration. This week we spoke with commercial director and fashion photographer Daniela Federici. Born in Australia and based out of New York City, Daniela’s career has seen her work with brands like Nike, Samsung and BMW, and photograph celebrities like Debbie Harry and Chloe Sevigny. With work that has graced the pages of magazines including Vogue, Interview and Elle, Daniela recently emailed us from  Mission Beach, Australia to talk about some of the celebrities she’s had the pleasure of working with, pulling inspiration from unlikely places, and an emotional photo shoot in Mumbai.

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