From left to right: Rachna Shah, KCD Worldwide; Sarah Rutson, Net-a-Porter; Katherine Zarrella, Fashion Unfiltered; Andrew Rosen, Theory; Gary Wassner, Hilldun Corporation
By: Kara Ladd
The framework was simple–50 speakers, over 500 attendees and 12 questions–but the content was relatively weighty. Simon Collin’s first Fashion Culture Design unconference proved to be a success as a crowd of industry trailblazers, global leaders, students, and teachers convened at Parsons School of Design to discuss key issues about the fashion industry at large. Subjects from sustainability and fashion week to social media and millennials were all discussed in an “unfiltered” environment. Unfiltered that is except when “swear words” such as disruption, influencers, or game changer were used on stage, a donation to MSF (Doctors Without Borders) was made.
One of the most intriguing conversations revolved around the structure and strategy behind fashion week–a hot topic of discussion lately with the release of CFDA and The Boston Consulting Group’s study. The fashion calendar is comprised of a heavy, labor-intensive schedule that exhausts designers to produce collections at a rapid rate of 5 times per year (Spring RTW, Fall RTW, Pre-Fall, Resort, and Couture). Today, a lot of designers are breaking the cycle and designing “buy now, wear now” collections. A lot of brands are experimenting with these new opportunities(to design on their own schedule) to figure the best way to sell to their target consumers. Furthermore, many designers are straying away from the extravagant runway show, opting for a more personal and intimate presentation. The industry is at a pivotal stage of transition and the need for organization, communication, and structure is paramount.
Innovation is at the core of resolving these issues and fashion tech apps such as Last Look can aid in the motion towards a more efficient fashion calendar. Brands such as Rebecca Minkoff, Tom Ford and Burberry have implemented a “see now, buy now” sales strategies where products are instantly available for sale once they hit the runway. Through Last Look images can be edited internally and approved quickly so they are readily available for the consumer to purchase on their website, social media or elsewhere. The industry is evolving, download Last Look and don’t get left behind.
One of the best parts of an engagement is shopping for the wedding accessories, of course. However, despite how much fun shopping for the “big day” can be, it can also be stressful. A bride has a lot of pressure to find flawless accessories that portray her unique style, beauty, and love. Hence why brides tend to bring their closest friends and family shopping to find the wedding dress and accessories of their dreams. The dress is always a showstopper and most of the time takes precedence, while the accessories are often left as the final touch like frosting on a cake.
Last Look is the quintessential platform for gaining feedback for small wedding details such as the bride’s shoes, bags, or jewelry. All of the accessories can be reviewed, discussed, and finally approved. The bride can easily keep photos confidential or tailored to a specific viewing party by strategically adding certain individuals to particular “projects” on the app. For example, the groom traditionally can not see the wedding dress, so he could only have access to projects such as the location or flowers.The separation of projects can be a huge organizational asset as there are so many tasks at hand when planning a wedding–large or small.
For the all of the brides who resonate with the roller coaster of emotions that comes with shopping for the perfect wedding accessories, we are here to help. Take the wedding planning one approval at a time with Last Look and keep reading for five chic, quirky, and covetable wedding accessories for the modern-day bride.