Alexandra Browne is a New York native, born and raised, and was engaged last December 2015. She is currently transitioning careers to manage a showroom in the Flatiron district of Manhattan and is moving homes, all on top of planning her wedding–which is next month! Structure and organization is essential when balancing this many tasks. Keep reading to find out Last Look helped Alexandra plan to tie the knot.
When did you start using Last Look?
Alexandra: I began using Last Look the moment I got engaged. I believe it’s one of the most important times a bride should utilize the app. I had so many ideas I wanted to incorporate into my big day so the app was a great way to keep everything organized. Right now, I have about 12 projects which I have been using the app for over the past year.
Who in your wedding party uses Last Look?
A: Primarily my bridesmaids and I. I have six bridesmaids who live all over–Long Island, Florida, Chicago, they’re everywhere. There are also six groomsmen in our wedding party, but mainly the bridesmaids use the app to coordinate small details and accessories.
How has Last Look made an impact on your wedding planning?
A: The app was the most helpful when picking out bridesmaids dresses. I decided on the Jenny Yoo Soft Tulle Collection, but wasn’t sure of the cut or color I wanted. I was between Lilac and Mayan Blue. I had my bridesmaids try them on and upload photos to see what cut and color worked best. A unique feature of the collection is that it can be styled in several ways because the loose panel design. The panels can be tied in any way imaginable. I wanted each bridesmaid to wear the dress a little differently, so it was great to be able to share feedback in one central place.
How often do you use Last Look and at what time during the day?
A: I do my wedding planning in bursts. I would hard core plan for two weeks then take a break to balance work and travel. When I’m in the “wedding planning zone”, I use it a lot. Probably daily during those times, either after my 5:00 am work out and while commuting to work or right before bed around 10:00pm. Do you use Last Look outside of your wedding planning?
A: In the past, I managed social media profiles for various companies. If someone wanted to approve a photo, I would often share the picture through the app. Sharing photos through the app was often more convenient than sending an email or meeting in person. I also used the app from time to time with my fiancé when deciding on home decor. We are in the process of moving, so the app was very useful when envisioning a layout for a particular room.
What feature of the app do you like the most?
A: I love the check “yes” and x “no” feature. It’s an easy way to give feedback quickly rather than writing out a whole comment. I also like the export to PDF feature because I can save the photos and comments on my computer or easily send to my friends and family. Have your friends and/or peers involved in your wedding given you further feedback about the app?
A: My bridesmaids like how easy it was to use. Different people in my bridal party like to communicate in different ways–some like to talk on the phone, some like to text, and some like to use the app. Overall, I received great feedback as the app is extremely user friendly. One of my bridesmaids just got engaged last week and after using it for my wedding, I think she will use it for hers too!
Over the past ten years the entire digital marketing landscape has transformed. Social media engagement with your consumers through social platforms such as Facebook, Twitter, and Snapchat has become a vital asset to increase exposure, leads, and sales. Social applications allow users to connect with brands quickly and freely, which also means that brands must curate content at a rapid pace to stay top of mind. However, a company must not diminish quality just because they are creating frequent content. A company must find a healthy balance of quality and quantity. As a result, social media teams must adapt and embrace new digital strategies to help create a seamless flow of brand communication, both B2B and B2C.
New job positions, departments, and technology have also come to fruition and continue to evolve in the ever-changing digital world. Last Look is an app that will stay relevant amidst all of the technological innovation. The app implements a very simple method of valuable image and editorial approvals that can benefit numerous business sectors, especially social media. It is formatted as a constant exchange of marketing collateral and communication, which helps brands stay up to date and on schedule in the fast-paced social media marketing industry. It can be a challenge to delegate and manage social media tasks, but Last Look easily organizes projects and duties generating a steady method from brainstorm and ideation to execution. Last Look was created to support and reinforce the idea that social media is at the heart of digital strategy today.
Planning a wedding is like juggling 100 balls at once. When you are making essential decisions for your “big day” you want to make sure everything is on point. Furthermore, it always helps to receive as many opinions and insights as you can. Acting as a primary means of communication, Last Look can help make your decisions painless and stress free. Add your bridesmaids to one group to find the perfect bridesmaid’s dresses or add your parents to get their advice on what space to have the rehearsal dinner. By having your “projects” conveniently organized, your wedding will be a piece of cake!
If you are one who likes to have loads of photos, then the search tool will be key. Upload as many options as you want and narrow it down by reading the comments and concerns of your peers. You can also keep your wedding party in sync with new approvals and updates. If they aren’t consistently using the app, but you want their insight, you can try exporting your approved photos and send them via email to hear their thoughts.
A wedding location may be something more personal that you and your fiancé may want to decide together. Last Look can still come in handy when uploading photos back and forth throughout the day when the two of you aren’t planning together. You can comment throughout the week and then sit down together during the weekend to review. To help jumpstart your planning, check out the top five wanderlust wedding destinations.
As the Annual Tribeca Film Festival 2016 comes to a close, we take a look back at the awe-inspiring stories, exceptional cinematography and the amount of hardwork and dedication that went into each film. A team collaborates on each step of movie production from ideation to execution through scriptwriting, shooting, and editing up until screening the final product. Most of these steps happen between individuals across the globe. A consistent, streamlined conversation is critical to a film’s success. Last Look strives to organize these types of conversations and critiques so that despite differing time zones, editors and producers can have a single platform to share image updates, comment, and gain approvals. “Devil and the Deep Blue Sea” is a spotlight film starring Masie Williams, Jessica Beil, and Jason Sudekis that took ten years to create. Ten years of countless pitches, edits, and approvals. Last Look can help increase efficiency in every phase of the development process: determining sets, selecting actors, deciding on promotional collateral and more. To have all conversations consolidated on one platform easily transferable from your phone to desktop is invaluable. The way film is produced and experienced is constantly evolving and Last Look is a platform that ensures all decisions made behind the scenes ensure a standing ovation.
Check out more about the 2016 Tribeca Film Festival here.