One of the best parts of an engagement is shopping for the wedding accessories, of course. However, despite how much fun shopping for the “big day” can be, it can also be stressful. A bride has a lot of pressure to find flawless accessories that portray her unique style, beauty, and love. Hence why brides tend to bring their closest friends and family shopping to find the wedding dress and accessories of their dreams. The dress is always a showstopper and most of the time takes precedence, while the accessories are often left as the final touch like frosting on a cake.
Last Look is the quintessential platform for gaining feedback for small wedding details such as the bride’s shoes, bags, or jewelry. All of the accessories can be reviewed, discussed, and finally approved. The bride can easily keep photos confidential or tailored to a specific viewing party by strategically adding certain individuals to particular “projects” on the app. For example, the groom traditionally can not see the wedding dress, so he could only have access to projects such as the location or flowers.The separation of projects can be a huge organizational asset as there are so many tasks at hand when planning a wedding–large or small.
For the all of the brides who resonate with the roller coaster of emotions that comes with shopping for the perfect wedding accessories, we are here to help. Take the wedding planning one approval at a time with Last Look and keep reading for five chic, quirky, and covetable wedding accessories for the modern-day bride.
Benjamin Eidem for Michael Kors Spring/Summer 2016 (via The Fashion Spot)
By: Kara Ladd
A designer’s lookbook is a set of styled photographs displaying a fashion designer’s new collection. Not only is a lookbook important for a brand’s marketing success, but it is an outlet of creative inspiration for the designer. They have full authority to relay to the buyers how they personally picture how their clothes should be styled and portrayed to the public. Creating a lookbook is often very stressful as it is sent out to the most renowned editors, buyers, bloggers, and influencers in the industry. The constant design process and stress to produce collections at a rapid pace also adds to the anxiety of creating an aesthetically pleasing lookbook.
Brands are gearing away from physical lookbooks, due to a rise in sustainable and digital innovation. Programs and applications such as Adobe are utilized frequently, but there isn’t a seamless platform of collaboration and communication that is timely. What if you are shooting your lookbook in France, but your marketing team is in New York? Yes, you can easily email the photos after the shoot, but then there is the hassle of a communicating via a lengthy email chain. Hypothetically, if you were to take your lookbook photos on your iPhone utilizing Last Look, you can edit and approve the photos during the shoot! Obviously, there is a lot more thought that goes into it, however, the point is Last Look can help weed out the inefficiencies when creating a lookbook. All team sectors (design, photography, social, marketing etc) can easily weigh in on what photos they believe look the best. Spring/Summer 2017 collections are right around the corner, maybe it’s time you give Last Look a try!