The British withdrawal from the European Union has been a long term political goal spearheaded by various political parties, activists, and thought leaders ever since the UK joined the EU in 1973. One of the largest cities in the UK, London, has been a leading city in the creative industry housing some of the most influential museums, art & design schools, and events. From London Fashion Week to the Victoria & Albert Museum and Central Saint Martins, the list goes on. United Kingdom’s influence spans far beyond the city of London, however, it is apparent that Brexit will cause major changes, for both the city and the global creative industry.
Given the high valuation of quality products in the United Kingdom, trade is a rising concern. As a result of Brexit, new trade regulations will alter the economy on a global scale, possibly removing the UK as one of the world’s economic leaders. British products hold a unique value compared to other international products. There is a chance that British products’ value will be greatly diminished due to the break from the EU. The departure from the European Union decreases the overall capital in the UK, which is bad news for emerging designers and creatives given investments will be more risky. On the other hand, the depreciation of the pound will most likely increases tourism but create more expensive costs to outsource goods and services. There are numerous predictions and theories floating around in regards to Brexit. Amidst the political and economic unrest, the creative industry must continue to rise above and flourish in the face of global uncertainty.
Wanderlust (noun, wan-der-lust, ˈwän-dər-ˌləst): a strong desire to travel (Merriam Webster). Wanderlust is a term coined by the millennial generation caused by a shift in mindset from products to experiences. An increase of interest in travel is evident as the majority of students and young professionals today would rather collect experiences rather than products. The trend is apparent in other demographics in society, but not as prevalent. This interest in travel and culture has coincidentally peaked in parallel with social media-perhaps a consequence of individuals being exposed to other cultures, places, and opportunities online. Whether traveling across the globe or across town, people are consistently taking photos and sharing them with their peers through social media. However, it is likely that a bulk of photos taken will be kept private and archived for personal reflection.
Last Look is a platform where travelers can upload, comment and edit photos for their own private use. The app can be used to categorize and share photos with fellow travelers to stay in touch or keep on file prior to posting on social media at a later date. It is apparent that there are a variety of different methods to share photos digitally: email, Facebook, google drive, a shared photo album on an iPhone, and more. However, email is time consuming, Facebook has privacy implications, you can’t comment on singular photos on google drive, and you must have an Apple device to ‘share’ an album via an iPhone. Alas, Last Look creates a simple, protected, effective way to communicate with peers while traveling and sharing photos. Last Look gives groups of travelers the chance to connect, share and reminisce.
Following are a handful of tips to organize travel photos with your friends, family and fellow travelers.
1. Projects can be organized by travel destination, fellow travelers or date/time.
2. If traveling in a group, you can have one central project where all photos are archived.
3. Specific “projects” can be shared with people you meet while traveling.
4. Once the photos have been liked or “approved” by your fellow travelers you can post to social media.
5. Stay in touch with newfound friends you meet abroad by commenting and liking the photos shared with them at a later date.
Men’s fashion week is taking the world by storm. Although men’s designers have always had a prominent place in the industry, fashion has stereotypically been a women-dominated industry. In recent years, women have began to appear in men’s fashion shows, however this season it has become commonplace. At the London Collections: Men a myriad of women models walked the runway, portraying the integration of men’s and women’s, once segregated, identities in fashion.
It is not the first time designers have cast women, but it was never a prevailing theme. Among many other shows, women walked at Public School, Coach, Craig Green, and Christopher Raeburn. There are many reasons that designers are now showcasing women and women’s clothing during men’s fashion week. For example, the female models and apparel foreshadow the upcoming women’s collection, which could perhaps incentivize buyers to attend more men’s shows. If true, the increase in buyer attention will inevitably bring about more press attention. Many designers have merged their men’s and women’s shows completely. A strategy that is manifesting among both the emerging and more seasoned designers.
Overall, women’s prominent presence at LCM exhibits that we are living in an increasingly genderless, androgynous world. The LBGT community has fostered a buzzy social media revolution, which has inspired fashion brands to join the movement with transgendered brand ambassadors, models, uni-sex campaigns and collections.
From left to right: Rachna Shah, KCD Worldwide; Sarah Rutson, Net-a-Porter; Katherine Zarrella, Fashion Unfiltered; Andrew Rosen, Theory; Gary Wassner, Hilldun Corporation
By: Kara Ladd
The framework was simple–50 speakers, over 500 attendees and 12 questions–but the content was relatively weighty. Simon Collin’s first Fashion Culture Design unconference proved to be a success as a crowd of industry trailblazers, global leaders, students, and teachers convened at Parsons School of Design to discuss key issues about the fashion industry at large. Subjects from sustainability and fashion week to social media and millennials were all discussed in an “unfiltered” environment. Unfiltered that is except when “swear words” such as disruption, influencers, or game changer were used on stage, a donation to MSF (Doctors Without Borders) was made.
One of the most intriguing conversations revolved around the structure and strategy behind fashion week–a hot topic of discussion lately with the release of CFDA and The Boston Consulting Group’s study. The fashion calendar is comprised of a heavy, labor-intensive schedule that exhausts designers to produce collections at a rapid rate of 5 times per year (Spring RTW, Fall RTW, Pre-Fall, Resort, and Couture). Today, a lot of designers are breaking the cycle and designing “buy now, wear now” collections. A lot of brands are experimenting with these new opportunities(to design on their own schedule) to figure the best way to sell to their target consumers. Furthermore, many designers are straying away from the extravagant runway show, opting for a more personal and intimate presentation. The industry is at a pivotal stage of transition and the need for organization, communication, and structure is paramount.
Innovation is at the core of resolving these issues and fashion tech apps such as Last Look can aid in the motion towards a more efficient fashion calendar. Brands such as Rebecca Minkoff, Tom Ford and Burberry have implemented a “see now, buy now” sales strategies where products are instantly available for sale once they hit the runway. Through Last Look images can be edited internally and approved quickly so they are readily available for the consumer to purchase on their website, social media or elsewhere. The industry is evolving, download Last Look and don’t get left behind.
Market exhibitions such as Magic Vegas, Project New York, and ENK are large-scale fashion marketplaces that showcase the latest in apparel, footwear, accessories, and manufacturing. These events are vital to a store’s success buyers strategize what products they would like to prospectively stock. There are a wide variety of brands that attend the market exhibitions giving buyers a lot of options, but also a lot of time consuming decisions to make.
Last Look can help drive efficiency and decrease the amount of time spent selecting products for a store. Most companies have a handful of team members attend market, but it be beneficial if the individuals that aren’t at the exhibition could see the product selection in real time and give their input. Individuals could comment, edit, and approve the season’s upcoming product mix in a fast, efficient manner. By the time the buyers leave the exhibition, all of the product photos could be proactively screened. The export aspect of the app is very beneficial for circumstances such as this given the photos could be passed along to multiple teams and departments. Furthermore, the projects can be separated by season and kept on hand as an additional archive.
On the opposing side, brands that are attending market to sell their products could utilize Last Look as well. If products are uploaded on the app, then associates can take note of buyers’ comments on the corresponding product photo. Consequently, the app can help a brand tailor its product line to the most attractive pieces, further innovating and improving the company’s design, aesthetic, and profitability.
One of the best parts of an engagement is shopping for the wedding accessories, of course. However, despite how much fun shopping for the “big day” can be, it can also be stressful. A bride has a lot of pressure to find flawless accessories that portray her unique style, beauty, and love. Hence why brides tend to bring their closest friends and family shopping to find the wedding dress and accessories of their dreams. The dress is always a showstopper and most of the time takes precedence, while the accessories are often left as the final touch like frosting on a cake.
Last Look is the quintessential platform for gaining feedback for small wedding details such as the bride’s shoes, bags, or jewelry. All of the accessories can be reviewed, discussed, and finally approved. The bride can easily keep photos confidential or tailored to a specific viewing party by strategically adding certain individuals to particular “projects” on the app. For example, the groom traditionally can not see the wedding dress, so he could only have access to projects such as the location or flowers.The separation of projects can be a huge organizational asset as there are so many tasks at hand when planning a wedding–large or small.
For the all of the brides who resonate with the roller coaster of emotions that comes with shopping for the perfect wedding accessories, we are here to help. Take the wedding planning one approval at a time with Last Look and keep reading for five chic, quirky, and covetable wedding accessories for the modern-day bride.
H&M the Swedish fast-fashion powerhouse, has recently revealed it’s newest designer collaboration with Carol Lim and Humberto Leon of Kenzo. H&M has gone beyond stereotypical boundaries of a fast-fashion company, contributing to the world of sustainability and continuously collaborating with renowned designers to create affordable and accessible apparel for the masses. The women’s and men’s collection will be stocked in 250 H&M stores worldwide and online November 3rd.
H&M isn’t new to the collab world, partnering in the past with designers such as Balmain, Alexander Wang, and Isabel Marant. Kenzo is also well-seasoned, recently partnering with the Disney Collection, The Jungle Book movie. It was inevitable that the two talented brands would join forces sooner or later.
H&M and Kenzo’s partnership exhibits the notion that collaboration is trending in the fashion, art, and production worlds. Brands and companies are pooling their resources in order to create optimal products and services. In an interview with Vogue, Kenzo’s Humberto Leon voiced, “To us, the H&M collaborations have always felt like celebrations of the brands they’ve done them with. They’ve done them so well.”
Collaborations are not an easy feat, as you are working with two teams that have very different, yet parallel aesthetics, methods, and strategies. It is easy to get caught up in confusing email chains and unorganized brainstorm sessions when working with more than one company. Last Look can help keep ideas for the prospective partnership in one central place. For example, If Kenzo is creating an inspiration board, they can easily keep H&M in the loop and upload the photos on the app so both companies can be on the same page when they convene in person. Kenzo could also keep the project private within their design team until they feel their work is up to a standard that they would want to reveal to H&M. There are so many steps and processes in order to create a successful collaboration between two iconic companies, such as H&M and Kenzo. The foundation of Last Look was built upon the idea of collaboration, thus making it the perfect fashion-tech platform for a high-caliber collaboration such as H&M and Kenzo.
Don’t forget to mark your calendar for November 3rd, we know we won’t!
Alexandra Browne is a New York native, born and raised, and was engaged last December 2015. She is currently transitioning careers to manage a showroom in the Flatiron district of Manhattan and is moving homes, all on top of planning her wedding–which is next month! Structure and organization is essential when balancing this many tasks. Keep reading to find out Last Look helped Alexandra plan to tie the knot.
When did you start using Last Look?
Alexandra: I began using Last Look the moment I got engaged. I believe it’s one of the most important times a bride should utilize the app. I had so many ideas I wanted to incorporate into my big day so the app was a great way to keep everything organized. Right now, I have about 12 projects which I have been using the app for over the past year.
Who in your wedding party uses Last Look?
A: Primarily my bridesmaids and I. I have six bridesmaids who live all over–Long Island, Florida, Chicago, they’re everywhere. There are also six groomsmen in our wedding party, but mainly the bridesmaids use the app to coordinate small details and accessories.
How has Last Look made an impact on your wedding planning?
A: The app was the most helpful when picking out bridesmaids dresses. I decided on the Jenny Yoo Soft Tulle Collection, but wasn’t sure of the cut or color I wanted. I was between Lilac and Mayan Blue. I had my bridesmaids try them on and upload photos to see what cut and color worked best. A unique feature of the collection is that it can be styled in several ways because the loose panel design. The panels can be tied in any way imaginable. I wanted each bridesmaid to wear the dress a little differently, so it was great to be able to share feedback in one central place.
How often do you use Last Look and at what time during the day?
A: I do my wedding planning in bursts. I would hard core plan for two weeks then take a break to balance work and travel. When I’m in the “wedding planning zone”, I use it a lot. Probably daily during those times, either after my 5:00 am work out and while commuting to work or right before bed around 10:00pm. Do you use Last Look outside of your wedding planning?
A: In the past, I managed social media profiles for various companies. If someone wanted to approve a photo, I would often share the picture through the app. Sharing photos through the app was often more convenient than sending an email or meeting in person. I also used the app from time to time with my fiancé when deciding on home decor. We are in the process of moving, so the app was very useful when envisioning a layout for a particular room.
What feature of the app do you like the most?
A: I love the check “yes” and x “no” feature. It’s an easy way to give feedback quickly rather than writing out a whole comment. I also like the export to PDF feature because I can save the photos and comments on my computer or easily send to my friends and family. Have your friends and/or peers involved in your wedding given you further feedback about the app?
A: My bridesmaids like how easy it was to use. Different people in my bridal party like to communicate in different ways–some like to talk on the phone, some like to text, and some like to use the app. Overall, I received great feedback as the app is extremely user friendly. One of my bridesmaids just got engaged last week and after using it for my wedding, I think she will use it for hers too!
Benjamin Eidem for Michael Kors Spring/Summer 2016 (via The Fashion Spot)
By: Kara Ladd
A designer’s lookbook is a set of styled photographs displaying a fashion designer’s new collection. Not only is a lookbook important for a brand’s marketing success, but it is an outlet of creative inspiration for the designer. They have full authority to relay to the buyers how they personally picture how their clothes should be styled and portrayed to the public. Creating a lookbook is often very stressful as it is sent out to the most renowned editors, buyers, bloggers, and influencers in the industry. The constant design process and stress to produce collections at a rapid pace also adds to the anxiety of creating an aesthetically pleasing lookbook.
Brands are gearing away from physical lookbooks, due to a rise in sustainable and digital innovation. Programs and applications such as Adobe are utilized frequently, but there isn’t a seamless platform of collaboration and communication that is timely. What if you are shooting your lookbook in France, but your marketing team is in New York? Yes, you can easily email the photos after the shoot, but then there is the hassle of a communicating via a lengthy email chain. Hypothetically, if you were to take your lookbook photos on your iPhone utilizing Last Look, you can edit and approve the photos during the shoot! Obviously, there is a lot more thought that goes into it, however, the point is Last Look can help weed out the inefficiencies when creating a lookbook. All team sectors (design, photography, social, marketing etc) can easily weigh in on what photos they believe look the best. Spring/Summer 2017 collections are right around the corner, maybe it’s time you give Last Look a try!
Over the past ten years the entire digital marketing landscape has transformed. Social media engagement with your consumers through social platforms such as Facebook, Twitter, and Snapchat has become a vital asset to increase exposure, leads, and sales. Social applications allow users to connect with brands quickly and freely, which also means that brands must curate content at a rapid pace to stay top of mind. However, a company must not diminish quality just because they are creating frequent content. A company must find a healthy balance of quality and quantity. As a result, social media teams must adapt and embrace new digital strategies to help create a seamless flow of brand communication, both B2B and B2C.
New job positions, departments, and technology have also come to fruition and continue to evolve in the ever-changing digital world. Last Look is an app that will stay relevant amidst all of the technological innovation. The app implements a very simple method of valuable image and editorial approvals that can benefit numerous business sectors, especially social media. It is formatted as a constant exchange of marketing collateral and communication, which helps brands stay up to date and on schedule in the fast-paced social media marketing industry. It can be a challenge to delegate and manage social media tasks, but Last Look easily organizes projects and duties generating a steady method from brainstorm and ideation to execution. Last Look was created to support and reinforce the idea that social media is at the heart of digital strategy today.