Alexandra Browne is a New York native, born and raised, and was engaged last December 2015. She is currently transitioning careers to manage a showroom in the Flatiron district of Manhattan and is moving homes, all on top of planning her wedding–which is next month! Structure and organization is essential when balancing this many tasks. Keep reading to find out Last Look helped Alexandra plan to tie the knot.
When did you start using Last Look?
Alexandra: I began using Last Look the moment I got engaged. I believe it’s one of the most important times a bride should utilize the app. I had so many ideas I wanted to incorporate into my big day so the app was a great way to keep everything organized. Right now, I have about 12 projects which I have been using the app for over the past year.
Who in your wedding party uses Last Look?
A: Primarily my bridesmaids and I. I have six bridesmaids who live all over–Long Island, Florida, Chicago, they’re everywhere. There are also six groomsmen in our wedding party, but mainly the bridesmaids use the app to coordinate small details and accessories.
How has Last Look made an impact on your wedding planning?
A: The app was the most helpful when picking out bridesmaids dresses. I decided on the Jenny Yoo Soft Tulle Collection, but wasn’t sure of the cut or color I wanted. I was between Lilac and Mayan Blue. I had my bridesmaids try them on and upload photos to see what cut and color worked best. A unique feature of the collection is that it can be styled in several ways because the loose panel design. The panels can be tied in any way imaginable. I wanted each bridesmaid to wear the dress a little differently, so it was great to be able to share feedback in one central place.
How often do you use Last Look and at what time during the day?
A: I do my wedding planning in bursts. I would hard core plan for two weeks then take a break to balance work and travel. When I’m in the “wedding planning zone”, I use it a lot. Probably daily during those times, either after my 5:00 am work out and while commuting to work or right before bed around 10:00pm. Do you use Last Look outside of your wedding planning?
A: In the past, I managed social media profiles for various companies. If someone wanted to approve a photo, I would often share the picture through the app. Sharing photos through the app was often more convenient than sending an email or meeting in person. I also used the app from time to time with my fiancé when deciding on home decor. We are in the process of moving, so the app was very useful when envisioning a layout for a particular room.
What feature of the app do you like the most?
A: I love the check “yes” and x “no” feature. It’s an easy way to give feedback quickly rather than writing out a whole comment. I also like the export to PDF feature because I can save the photos and comments on my computer or easily send to my friends and family. Have your friends and/or peers involved in your wedding given you further feedback about the app?
A: My bridesmaids like how easy it was to use. Different people in my bridal party like to communicate in different ways–some like to talk on the phone, some like to text, and some like to use the app. Overall, I received great feedback as the app is extremely user friendly. One of my bridesmaids just got engaged last week and after using it for my wedding, I think she will use it for hers too!