Benjamin Eidem for Michael Kors Spring/Summer 2016 (via The Fashion Spot)
By: Kara Ladd
A designer’s lookbook is a set of styled photographs displaying a fashion designer’s new collection. Not only is a lookbook important for a brand’s marketing success, but it is an outlet of creative inspiration for the designer. They have full authority to relay to the buyers how they personally picture how their clothes should be styled and portrayed to the public. Creating a lookbook is often very stressful as it is sent out to the most renowned editors, buyers, bloggers, and influencers in the industry. The constant design process and stress to produce collections at a rapid pace also adds to the anxiety of creating an aesthetically pleasing lookbook.
Brands are gearing away from physical lookbooks, due to a rise in sustainable and digital innovation. Programs and applications such as Adobe are utilized frequently, but there isn’t a seamless platform of collaboration and communication that is timely. What if you are shooting your lookbook in France, but your marketing team is in New York? Yes, you can easily email the photos after the shoot, but then there is the hassle of a communicating via a lengthy email chain. Hypothetically, if you were to take your lookbook photos on your iPhone utilizing Last Look, you can edit and approve the photos during the shoot! Obviously, there is a lot more thought that goes into it, however, the point is Last Look can help weed out the inefficiencies when creating a lookbook. All team sectors (design, photography, social, marketing etc) can easily weigh in on what photos they believe look the best. Spring/Summer 2017 collections are right around the corner, maybe it’s time you give Last Look a try!
BANGLADESH BUILDING RESCUE ENDS…epa03699470 An army soldier takes part in a special prayer in front of the damaged site after the end of the rescue work after 20 days following the Rana Plaza building collapsed in Savar, Dhaka, Bangladesh, 14 May 2013. Reports state that the death toll rose to over 1,127 and 2,438 people rescued alive after the eight-storey building Rana Plaza, which mostly housed garment factories, collapsed on 24 April 2012. EPA/ABIR ABDULLAH
By: Kara Ladd
“Sustainability”, a buzzy topic over the past few years as brands as begin to further embrace eco-friendly initiatives. By educating consumers about transparency, all brands can unite and make a difference. Reflecting on this past Fashion Revolution Week, we saw brands, consumers, and everyone in between, come together to enforce transparency and inspire social responsibility.
The Fashion Revolution was born after the Rana Plaza complex collapsed in Dhaka, Bangladesh on April 24, 2013 where 1,134 people were killed and over 2,500 were injured. From April 18 through April 24, people from all over the world will use their voice as a catalyst for change in the fashion industry. Fashion can and should be made in an ethical, socially responsible, and humane way where quality standards, the environment and workers are valued equally.
As a designer, it is likely that your clothes are produced across the globe, but that isn’t an excuse to not have your finger on the pulse of your manufacturing and production. Social media, technology, and apps like Last Look can aid in creating a tighter hold on your supply chain. Last Look can provide an easy, time efficient evaluation process between designers and manufacturers. As your manufacturer shares photos, you can further share them with your social media followers to show the story from cradle to cradle. The flow of goods and services can be separated into projects on Last Look:raw materials, work-in-progress, inventory, and finished goods. Photos can then be shared, reviewed and approved by all sectors of the business.
Consumers are beginning to care more about where their products are made and collaboration is key to improve global quality and safety standards. Authenticity and genuine accountability is a rising trend in not just the fashion industry, but all industries. There is an overabundance of media in the marketplace today, and consumers are increasingly more informed and can detect signs of artificiality. Utilize Last Look not only to improve standards on the back end of your company, but on the front end as well. Help educate, inform, and inspire your consumers!