Men’s fashion week is taking the world by storm. Although men’s designers have always had a prominent place in the industry, fashion has stereotypically been a women-dominated industry. In recent years, women have began to appear in men’s fashion shows, however this season it has become commonplace. At the London Collections: Men a myriad of women models walked the runway, portraying the integration of men’s and women’s, once segregated, identities in fashion.
It is not the first time designers have cast women, but it was never a prevailing theme. Among many other shows, women walked at Public School, Coach, Craig Green, and Christopher Raeburn. There are many reasons that designers are now showcasing women and women’s clothing during men’s fashion week. For example, the female models and apparel foreshadow the upcoming women’s collection, which could perhaps incentivize buyers to attend more men’s shows. If true, the increase in buyer attention will inevitably bring about more press attention. Many designers have merged their men’s and women’s shows completely. A strategy that is manifesting among both the emerging and more seasoned designers.
Overall, women’s prominent presence at LCM exhibits that we are living in an increasingly genderless, androgynous world. The LBGT community has fostered a buzzy social media revolution, which has inspired fashion brands to join the movement with transgendered brand ambassadors, models, uni-sex campaigns and collections.