H&M the Swedish fast-fashion powerhouse, has recently revealed it’s newest designer collaboration with Carol Lim and Humberto Leon of Kenzo. H&M has gone beyond stereotypical boundaries of a fast-fashion company, contributing to the world of sustainability and continuously collaborating with renowned designers to create affordable and accessible apparel for the masses. The women’s and men’s collection will be stocked in 250 H&M stores worldwide and online November 3rd.
H&M isn’t new to the collab world, partnering in the past with designers such as Balmain, Alexander Wang, and Isabel Marant. Kenzo is also well-seasoned, recently partnering with the Disney Collection, The Jungle Book movie. It was inevitable that the two talented brands would join forces sooner or later.
H&M and Kenzo’s partnership exhibits the notion that collaboration is trending in the fashion, art, and production worlds. Brands and companies are pooling their resources in order to create optimal products and services. In an interview with Vogue, Kenzo’s Humberto Leon voiced, “To us, the H&M collaborations have always felt like celebrations of the brands they’ve done them with. They’ve done them so well.”
Collaborations are not an easy feat, as you are working with two teams that have very different, yet parallel aesthetics, methods, and strategies. It is easy to get caught up in confusing email chains and unorganized brainstorm sessions when working with more than one company. Last Look can help keep ideas for the prospective partnership in one central place. For example, If Kenzo is creating an inspiration board, they can easily keep H&M in the loop and upload the photos on the app so both companies can be on the same page when they convene in person. Kenzo could also keep the project private within their design team until they feel their work is up to a standard that they would want to reveal to H&M. There are so many steps and processes in order to create a successful collaboration between two iconic companies, such as H&M and Kenzo. The foundation of Last Look was built upon the idea of collaboration, thus making it the perfect fashion-tech platform for a high-caliber collaboration such as H&M and Kenzo.
Don’t forget to mark your calendar for November 3rd, we know we won’t!