BANGLADESH BUILDING RESCUE ENDS…epa03699470 An army soldier takes part in a special prayer in front of the damaged site after the end of the rescue work after 20 days following the Rana Plaza building collapsed in Savar, Dhaka, Bangladesh, 14 May 2013. Reports state that the death toll rose to over 1,127 and 2,438 people rescued alive after the eight-storey building Rana Plaza, which mostly housed garment factories, collapsed on 24 April 2012. EPA/ABIR ABDULLAH
By: Kara Ladd
“Sustainability”, a buzzy topic over the past few years as brands as begin to further embrace eco-friendly initiatives. By educating consumers about transparency, all brands can unite and make a difference. Reflecting on this past Fashion Revolution Week, we saw brands, consumers, and everyone in between, come together to enforce transparency and inspire social responsibility.
The Fashion Revolution was born after the Rana Plaza complex collapsed in Dhaka, Bangladesh on April 24, 2013 where 1,134 people were killed and over 2,500 were injured. From April 18 through April 24, people from all over the world will use their voice as a catalyst for change in the fashion industry. Fashion can and should be made in an ethical, socially responsible, and humane way where quality standards, the environment and workers are valued equally.
As a designer, it is likely that your clothes are produced across the globe, but that isn’t an excuse to not have your finger on the pulse of your manufacturing and production. Social media, technology, and apps like Last Look can aid in creating a tighter hold on your supply chain. Last Look can provide an easy, time efficient evaluation process between designers and manufacturers. As your manufacturer shares photos, you can further share them with your social media followers to show the story from cradle to cradle. The flow of goods and services can be separated into projects on Last Look:raw materials, work-in-progress, inventory, and finished goods. Photos can then be shared, reviewed and approved by all sectors of the business.
Consumers are beginning to care more about where their products are made and collaboration is key to improve global quality and safety standards. Authenticity and genuine accountability is a rising trend in not just the fashion industry, but all industries. There is an overabundance of media in the marketplace today, and consumers are increasingly more informed and can detect signs of artificiality. Utilize Last Look not only to improve standards on the back end of your company, but on the front end as well. Help educate, inform, and inspire your consumers!