Over the past ten years the entire digital marketing landscape has transformed. Social media engagement with your consumers through social platforms such as Facebook, Twitter, and Snapchat has become a vital asset to increase exposure, leads, and sales. Social applications allow users to connect with brands quickly and freely, which also means that brands must curate content at a rapid pace to stay top of mind. However, a company must not diminish quality just because they are creating frequent content. A company must find a healthy balance of quality and quantity. As a result, social media teams must adapt and embrace new digital strategies to help create a seamless flow of brand communication, both B2B and B2C.
New job positions, departments, and technology have also come to fruition and continue to evolve in the ever-changing digital world. Last Look is an app that will stay relevant amidst all of the technological innovation. The app implements a very simple method of valuable image and editorial approvals that can benefit numerous business sectors, especially social media. It is formatted as a constant exchange of marketing collateral and communication, which helps brands stay up to date and on schedule in the fast-paced social media marketing industry. It can be a challenge to delegate and manage social media tasks, but Last Look easily organizes projects and duties generating a steady method from brainstorm and ideation to execution. Last Look was created to support and reinforce the idea that social media is at the heart of digital strategy today.
With the rise of the “uberfication” of everything, a plethora of consumer-facing apps have sprung up to address mobile users’ on-demand desires. But the need for immediacy and mobile access is equally present in a business-to-business context, and this is the niche that Last Look app hopes to fulfill for creative professionals.
Last Look — which has both B2B and B2C applications — allows users to share photos within a private group so that fellow users (largely co-workers or clients) can comment on, edit, and approve content in a seamless manner. This can streamline and simplify the process of doing everything from singing off on ad content to approving photos to be shared on a brand’s social media page.
“Authenticity is of the utmost importance to consumers,” said Andrea Marcucci, founder and CEO of Last Look App. “Last Look allows a company to address this by selecting and approving photos that will be released to the public.”
GeoMarketing: How does Last Look function in both a B2B and B2C context? Can you give an example?
Andrea Marcucci: Sure. For a first example, let’s say you’re a fashion stylist and you’re working on set. You are working together with a client to create a campaign or a project.
So, you’re there, and you’re creating the project, and you need to share images with your client, who may not be able to be on set. The app enables the client to see what images have been approved, and in turn allows the person on set to get approvals back from the client in a concise way. The team is all on board and is all on the same page. In the same vein, it also has great applications for social media teams [looking for] image approval.
Another example, in a more consumer-facing context, would be a wedding planner working with a client. A bride has to make so many different decisions — cakes, dresses, bridesmaids dresses, shoes, etc. So this is an easy way for her and her planner to see all of her projects in one place and to see what has been approved or “checked off.”
As the world has become increasingly mobile-first, that has changed these internal business processes as well as consumer-facing marketing. How is Last Look addressing businesses’ needs?
Last Look is addressing the need for companies, from large corporations to small blogs, to stay up to speed with technology, especially in the creative production space. It is also addressing a social need for consumers — right now targeting mainly brides and social media junkies — to communicate with their peers and receive input in a fast, efficient manner.
One would think by texting or emailing images the approval process would be simple, but it isn’t.Emails go back and forth with every iteration, and the conclusion is that they can be burdensome.Last Look creates a space where everyone is on the same page in real-time, saving time and money and sanity.
Last Look raised an initial Angel round two years ago. What’s next for the company?
So many things!We are solidifying exciting partnerships, which we will announce shortly.We want to be the go-to platform for approving images.
BANGLADESH BUILDING RESCUE ENDS…epa03699470 An army soldier takes part in a special prayer in front of the damaged site after the end of the rescue work after 20 days following the Rana Plaza building collapsed in Savar, Dhaka, Bangladesh, 14 May 2013. Reports state that the death toll rose to over 1,127 and 2,438 people rescued alive after the eight-storey building Rana Plaza, which mostly housed garment factories, collapsed on 24 April 2012. EPA/ABIR ABDULLAH
By: Kara Ladd
“Sustainability”, a buzzy topic over the past few years as brands as begin to further embrace eco-friendly initiatives. By educating consumers about transparency, all brands can unite and make a difference. Reflecting on this past Fashion Revolution Week, we saw brands, consumers, and everyone in between, come together to enforce transparency and inspire social responsibility.
The Fashion Revolution was born after the Rana Plaza complex collapsed in Dhaka, Bangladesh on April 24, 2013 where 1,134 people were killed and over 2,500 were injured. From April 18 through April 24, people from all over the world will use their voice as a catalyst for change in the fashion industry. Fashion can and should be made in an ethical, socially responsible, and humane way where quality standards, the environment and workers are valued equally.
As a designer, it is likely that your clothes are produced across the globe, but that isn’t an excuse to not have your finger on the pulse of your manufacturing and production. Social media, technology, and apps like Last Look can aid in creating a tighter hold on your supply chain. Last Look can provide an easy, time efficient evaluation process between designers and manufacturers. As your manufacturer shares photos, you can further share them with your social media followers to show the story from cradle to cradle. The flow of goods and services can be separated into projects on Last Look:raw materials, work-in-progress, inventory, and finished goods. Photos can then be shared, reviewed and approved by all sectors of the business.
Consumers are beginning to care more about where their products are made and collaboration is key to improve global quality and safety standards. Authenticity and genuine accountability is a rising trend in not just the fashion industry, but all industries. There is an overabundance of media in the marketplace today, and consumers are increasingly more informed and can detect signs of artificiality. Utilize Last Look not only to improve standards on the back end of your company, but on the front end as well. Help educate, inform, and inspire your consumers!
Planning a wedding is like juggling 100 balls at once. When you are making essential decisions for your “big day” you want to make sure everything is on point. Furthermore, it always helps to receive as many opinions and insights as you can. Acting as a primary means of communication, Last Look can help make your decisions painless and stress free. Add your bridesmaids to one group to find the perfect bridesmaid’s dresses or add your parents to get their advice on what space to have the rehearsal dinner. By having your “projects” conveniently organized, your wedding will be a piece of cake!
If you are one who likes to have loads of photos, then the search tool will be key. Upload as many options as you want and narrow it down by reading the comments and concerns of your peers. You can also keep your wedding party in sync with new approvals and updates. If they aren’t consistently using the app, but you want their insight, you can try exporting your approved photos and send them via email to hear their thoughts.
A wedding location may be something more personal that you and your fiancé may want to decide together. Last Look can still come in handy when uploading photos back and forth throughout the day when the two of you aren’t planning together. You can comment throughout the week and then sit down together during the weekend to review. To help jumpstart your planning, check out the top five wanderlust wedding destinations.
As the Annual Tribeca Film Festival 2016 comes to a close, we take a look back at the awe-inspiring stories, exceptional cinematography and the amount of hardwork and dedication that went into each film. A team collaborates on each step of movie production from ideation to execution through scriptwriting, shooting, and editing up until screening the final product. Most of these steps happen between individuals across the globe. A consistent, streamlined conversation is critical to a film’s success. Last Look strives to organize these types of conversations and critiques so that despite differing time zones, editors and producers can have a single platform to share image updates, comment, and gain approvals. “Devil and the Deep Blue Sea” is a spotlight film starring Masie Williams, Jessica Beil, and Jason Sudekis that took ten years to create. Ten years of countless pitches, edits, and approvals. Last Look can help increase efficiency in every phase of the development process: determining sets, selecting actors, deciding on promotional collateral and more. To have all conversations consolidated on one platform easily transferable from your phone to desktop is invaluable. The way film is produced and experienced is constantly evolving and Last Look is a platform that ensures all decisions made behind the scenes ensure a standing ovation.
Check out more about the 2016 Tribeca Film Festival here.