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July 29, 2014

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Pushing Creativity

How Ji Lee, Facebook’s Creative Strategist, Coaxes Creativity out of His Audience

29 July 2014 | No Comments | LASTLOOK Team
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As a creative strategist at Facebook, Ji Lee operates at the cross-section between creativity and technology, creating art that reflects both worlds. After a long career in the ad world, where he worked as creative director for agencies like Saatchi & Saatchi and Droga5, Ji moved into the tech sector in 2008, working as a creative director at Google before moving into his current role at Facebook at 2011. With a fondness for personal projects – many of which have a strong presence on the internet – Ji’s work takes on many modern cultural tableaux with a strong element of humor and a focus on collaboration and participation from his audience.

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